ABOUT US
Our Mathura Heritage
Founded in 2009, JPS Jewels was established to bring a new standard of transparency to Mathura’s jewellery market. What started as a vision to provide certified purity has grown into a legacy of thousands of happy families.
Our Values
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Purity First: 100% BIS Hallmarked Gold and certified stones.
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Radical Transparency: Clear weight breakups and honest pricing.
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Mathura’s Craft: We celebrate local motifs and traditional designs that resonate with our culture.
Craftsmanship
Our workshop combines ancient hand-carving techniques with modern 3D precision, ensuring that every piece is as unique as the person wearing it.
The Origin Story
Established in 1996, JPS Jewels began its journey under the vision of Shri Jugnu Agrawal, who laid the foundation with a strong focus on wholesale jewellery manufacturing. What started as a commitment to craftsmanship and purity gradually became a trusted name behind many retailers.
With in house manufacturing at its core, the brand built its reputation on quality, detailing, and certified standards. The values were simple, honesty in every transaction and excellence in every piece created.
As the years passed, the legacy evolved.
Today, under the leadership of Saumil Agrawal, the second generation has taken the brand forward, transitioning from wholesale roots to directly serving customers through retail. This shift was not just about expanding the business, it was about building direct relationships with families who trust us for their most precious moments.
While the format has evolved from wholesale to retail, the foundation remains unchanged. Our manufacturing continues in house, ensuring complete control over purity, design, and craftsmanship.
At JPS Jewels, every piece carries forward a legacy that began in 1996, strengthened by experience, and now shaped for the modern generation.
From our family to yours, we create jewellery that celebrates life’s most meaningful moments.
